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Thousands of media professionals have transformed their results using this actionable approach to KPIs.

Thousands of media professionals have transformed their results using this actionable approach to KPIs.
Abdrabou
Performance Marketing
With over 11+ years in performance marketing, I’ve managed millions in ad spend across Meta, Google, TikTok, and more—driving profitable growth for startups, eCommerce brands, and lead gen businesses across 10+ industries.
This guide is built on the exact frameworks I use to audit, scale, and turn around campaigns—designed for Advertising agency, media buyers or business owners who want to move beyond surface metrics and drive real business results.