★★★★★
Finally fixed my CAC
I’d been fighting high CAC for months. The way this book explains CAC, LTV, and break-even ROAS helped me lower acquisition costs within two weeks.
29/09/25
★★★★★
Attribution finally clicked
Attribution always felt messy. The book simplified it into models I can actually use, so I’m no longer guessing which campaigns deserve the credit.
25/09/25
★★★★★
Every founder should read this
As a founder, I don’t build campaigns myself, but this book showed me how to judge performance properly and hold my marketing team accountable.
21/09/25
★★★★★
Super actionable frameworks
The diagnosis framework alone is gold. I use it in every weekly review to decide what to cut, test, or scale. No fluff, just steps.
20/09/25
★★★★★
Great for non-technical people
I’m not a media buyer, but I work closely with them. This book helped me understand their reports and ask much better questions.
18/09/25
★★★★★
The confidence boost I needed
Before this, I was always nervous presenting numbers to clients. Now I know exactly how to walk them through KPIs and justify every decision.
17/09/25