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Finally fixed my CAC
Iโd been fighting high CAC for months. The way this book explains CAC, LTV, and break-even ROAS helped me lower acquisition costs within two weeks.
29/09/25
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Attribution finally clicked
Attribution always felt messy. The book simplified it into models I can actually use, so Iโm no longer guessing which campaigns deserve the credit.
25/09/25
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Every founder should read this
As a founder, I donโt build campaigns myself, but this book showed me how to judge performance properly and hold my marketing team accountable.
21/09/25
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Super actionable frameworks
The diagnosis framework alone is gold. I use it in every weekly review to decide what to cut, test, or scale. No fluff, just steps.
20/09/25
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Great for non-technical people
Iโm not a media buyer, but I work closely with them. This book helped me understand their reports and ask much better questions.
18/09/25
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The confidence boost I needed
Before this, I was always nervous presenting numbers to clients. Now I know exactly how to walk them through KPIs and justify every decision.
17/09/25