The Performance Growth Map

A step-by-step training

This training is a growth map for managing performance marketing from scratch — designed for founders, marketers, and team leads who want clarity, structure, and results.

Get Training Details

Brand I've Worked on

:
:
:
:
:
:
:

What you are doing..

You’ve run ads.
You’ve seen results.
You know how campaigns work… but something still feels off.

You keep asking..

“Why are we not scaling?”
“Why do results feel unstable?”
“Why can’t I predict or repeat success?”

The truth?
You don’t need another “media buying hack.”
You need strategic performance management.

The Story

In brief

  • Your team is busy, but the numbers don’t add up
  • You spend more, but you’re not sure if you’re investing or wasting
  • You feel like you’re reacting, not leading

Managing Performance ≠ Running Ads

Without a clear framework, performance becomes guesswork. And guesswork costs money. X

You don’t need more dashboards.

You need a mental model.

Who This Is For:

  • Founders spending serious ad budgets.
  • Marketing managers leading growth teams.
  • Media buyers ready to level up to decision-makers.
  • Agencies who want to own the performance conversation.
  • In-house growth leads or aspiring media buyers

Who It’s Not For:

  • Beginners with zero ad experience.
  • People looking for quick hacks or recycled content.
  • Anyone not ready to own performance responsibility.

You will learn..

  • What is performance marketing?

  • Define clear business outcomes (sales, profit, LTV, etc.)

  • Key metrics: ROAS, CAC, MER, LTV, Payback Period

  • Roles breakdown: Buyer vs Builder vs Strategist

  • Strategic Scorecard: how to prioritize what matters

  • What makes a high-converting offer?
  • Funnel types & goals
  • Map: Offer > Funnel > Channel

Visual: Funnel Blueprints (Ecom, Lead Gen, High-Ticket)

  • What makes an ad scroll-stopping
  • Ad formats and creative angles
  • Briefing and testing process

  • Decide: What to kill, keep, or scale

  • Platform fit: when to use Meta vs Google vs TikTok
  • How to structure campaigns for testing vs scaling
  • Metrics that matter at each funnel stage
  • The Optimization Loop: fix creative, audience, or funnel
  • Daily/weekly performance management checklist
  • Ensure your tracking is clean before you scale
  • Meta Pixel / Google Tag Manager / Events setup essentials
  • Attribution logic: blended, first click, last click
  • UTM structure for cross-platform clarity
  • Basic validation checklist before you test ads

Improve conversions without guessing

  • Budget scaling
  • Scaling Decision Tree: what to do, when, and why
  • Payback period, KPIs, and funnel efficiency
  • Kill, pivot, or double down — performance checkpoints
  • How to hire a media buyer
  • How to write briefs & give feedback
  • Red flags in reporting
  • Asynchronous performance reviews

Format & Delivery

1:1 Coaching

Get a personalized & direct guidance – EGP 25K

Corporate/Agency Training

Build a high-performing team – Customize

This Is Not Just Training. It’s a Transformation.

You’ll leave with a proven Performance Growth Map that helps you:

  • Build a performance strategy from the ground up.​
  • Know hat to fix and when
  • How to scale with confidence
  • How to think like a growth strategist
  • Take full ownership of your paid growth machine
  • Master tracking & attribution without drowning in tools.​
  • Build & lead a performance team that wins.
  • Build assets that compound over time

Are You Ready to Lead Your Growth?

Book Your Seat